AN ICONIC CAMPAIGN

The brand is launched through a unique campaign that highlights the timeless sophistication and poetry of Buenos Aires-born women.

 



SEBASTIÁN FAENA

PHOTOGRAPHER

Based in New York, Sebastián is the ultimate Argentine fashion photographer. He has shot both for commercial campaigns and for top magazines, from Vogue to V magazine. His lens has captured style icons like Cindy Crawford and Lady Gaga.

SOFÍA ACHAVAL

« THE MOST PARISIAN GIRL OF BUENOS AIRES »

Argentine fashion editor, Sofía lives between Paris and Buenos Aires, and often collaborates with Sebastián Faena. She studied film directing in Argentina and fashion at Studio Bercot, in Paris. She modeled for Marc Jacobs and Louis Vuitton, and worked with Vanessa Seward for Loris Azzaro for several years. She’s a fashion editor at the American, cutting-edge V Magazine, where she publishes extreme productions that convey her love for art and film.

MAGDA LAGUINGE

« THE ARGENTINIAN FASHION DARLING »

Her penetrating eyes make Magda’s face impossible to forget. She left her native Argentina to hop on to the non-stop whirlwind of international runways, which she quickly conquered. From the Chanel Haute Couture runway to Louis Vuitton and Charlotte Olympia campaigns, Marc Jacobs’s favorite It girl is the Argentine model to watch out for. She lives between Paris and London.

ZELMIRA FRERS

« THE MULTIFACETED ARCHITECT »

Born and raised in Buenos Aires, Zelmira Frers is an architect driven by an entrepreneurial spirit who always focus on preserving cultural heritage. Her work values craftsmanship, ancestral practices regarding woods and textiles, beauty behind materials as well as sustainability.

FASHION PRODUCTION
SOFÍA ACHAVAL
Fashion Producer at V Magazine

ART DIRECTION & PRODUCTION
POGO, CREATIVE CO.

LOCATION
The Jardin d’Hiver at the unique Petite Hotel designed by Carlos Maria Agote, one of Buenos Aires’s mythical spots. This architectural gem, both historical and contemporary, is also Grupo Insud’s headquarters.

BRAND LAUNCHING EVENT
AT THE MADRID SHOWROOM IN APRIL 2017

SHOWROOM IN BUENOS AIRES OPENING SOON